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What we can offer

As the increasing development of the consumer into a critical prosumer shows, today’s users are actively involved in the design of our future and the services they are using. The economic success of service providers and the satisfaction of the user rely upon the incorporation of users into the innovation process and the systematic design of services from the customer’s perspective.

With this in mind, minds & makers work in three focal domains:

Service Strategies and innovation development

Together with companies or institutions, their user groups and other stakeholders, we develop new and trendsetting service strategies and offers. These service concepts originate from a strategic action plan that will have already been defined in earlier phases of the project and made visible and tangible for the decision maker. All our concepts are checked for their acceptability and suitability for daily use. That’s how we guarantee that your service innovations are useful, useable and desirable for the customer and effective and efficient for the service provider.
 

Through this process we can offer our customers many different benefits:

  • The identification of possible or as yet undiscovered potential for innovation and the development of project ideas through coaching and workshops
  • Opening up of new markets and exploring the unused possibilities of existing markets through the incorporation of the user in the concept development
  • Sustainable differentiation from the competition through the development of individual, desirable and surprising services
  • Higher staff satisfaction through their participation in the development process, also eliminating possible internal hindrances to the implementation

Improving Service Offers and Customer Experience

Already existing service offers will be analysed from the customer perspective. From the results, minds & makers will develop concrete proposals to optimise the customer experience and the behind the scene processes.

Benefits for companies and institutions:

  • Cost savings through more efficient and effective processes
  • More customer satisfaction and loyalty through the improvement of customer experience and service systems
  • More new customers through persuasive, useful and desirable service products as well as recommendations from existing customers

Service Design Education and Development

We would like to contribute to education in Service Design, and to help raise awareness of our discipline. For this reason, we give lectures, workshops or advice on projects with an academic direction. We can give workshops and lectures where ever you are, or somewhere else by arrangement.