Strengths

We design with and for people

We use people’s behaviour in everyday situations as a source of inspiration for novel, surprising, and yet user focussed solutions. With help from qualitative explorative methods, we dive deep into the world of emotions and issues of the user group. Which is how we can identify needs and understand behaviours and motivations. We place a lot of value on incorporating not just the user, but our clients as well right from the very beginning of the process. It is only in this way that we can guarantee a common understanding of the complex issues and solutions involved. Potential hindrances in the implementation can be eliminated by the early involvement of all interest groups. Because people are central to our work, we approach all project phases with particular sensitivity and empathy. We develop tools and solutions with a good understanding of the situation they are to be used in.

We are thinkers and doers

Our approach is based on the integrated methods of Service Design and Design Thinking. We understand design as a problem solving process from the perspective of the respective user group. Our work spans accross the whole process: from identification of the right questions, the exploration of the user’s needs, the development of solutions to the implementation of ideas into practice. We design not just novel and future oriented service concepts, but we also test their acceptability and suitability for daily use by prototyping ideas in real life scenarios.

Innovation is our routine

Experiments are our order of the day; only through playing with the known can the new be discovered. Through experimental applications of design methods we can create a made to measure tools for every project requirement. These tools enable new perspectives and cutting edge results.

We translate ideas

Because we enable people to experience and understand our ideas, we can establish a real relevance for users and service providers. As idea translators, we use our visual and narrative abilities to make complex situations and service concepts accessible to all parties involved. That the project team as well as the decision makers are motivated, and participate in the development process is part and parcel of our work.

Fun is our driver

We design experiences to enthuse the user. We are devoted to the “fun theory”, and believe fun is one of the main motivators of people’s behaviours and actions. Whether to get people involved in a project or to inspire behavioural change, enjoyment is the key to motivating people. It is therefore our goal to create an environment that brings together, inspires and enthuses.